There were a couple of links on design thinking in the last couple of days, so I thought I’d put them together in a “themed” Drops from the Fire Hose — Design Thinking. Be on the lookout for more ‘themed’ drops in the future!
A 40-Minute Crash Course In Design Thinking — Co.Design
You don’t walk away from the film with a single penetrating insight; it’s more of a grab bag of Druckrey’s practices, ideas, and projects. Little lessons crop up at every turn. In one sequence, Druckrey describes designing a concert poster for the Yale Symphony Orchestra’s performance of a piece by Beethoven. Her first idea was to use the contrast of light and dark, evoking some of the turmoil of the composer’s own life. A large abstracted B, made from a page of notation from one of Beethoven’s manuscripts, dominates the piece visually. Druckrey explains that the idea for the B was there from the start. Next, she used staff lines to create a letter E in the negative space adjacent to it. But she wasn’t sure where to go after that, so she stared. It’s important, she narrates, “to give yourself time to stare at it and see what’s there, what does it want, what’s possible.”
Design Thinking at Edmunds.com — Harvard Business Review
Edmunds.com had experienced 40% growth year over year for over a decade, but when this slowed during the recession, Steinlauf wanted to try a different method — design thinking — to see if it could jump-start fresh approaches. Inspired by Roger Martin’s book, The Design of Business, Steinlauf felt that design thinking would allow his team to listen to their customers and work through their challenges, while also providing better employee engagement and participation.
It’s time for us to move beyond screen-based thinking. Because when we think in screens, we design based upon a model that is inherently unnatural, inhumane, and has diminishing returns. It requires a great deal of talent, money and time to make these systems somewhat usable, and after all that effort, the software can sadly, only truly improve with a major overhaul.