The Obama Election: Analytics Makes the Call — MIT Sloan Management Review
The other thing that the Time article reveals is that the Obama campaign utilized a metric driven campaign “in which politics was the goal, but political instincts might not be the means.”
In other words, in an industry driven by intuition, experience and gut instinct (backed by polls), numbers, data analytics and data driven insights may well rule the day.
That’s the way it should be, according to Andrew McAfee, Principal Research Scientist at MIT’s Center for Digital Business, part of the MIT Sloan School of Management.
GE’s Colab Brings Good Things to the Company — MIT Sloan Management Review
An internal social network at GE is mimicking all the good things that people get outside in their social lives with Facebook, says GE’s Ron Utterbeck: quick responses, connections with people they know — and coordination with people they didn’t even know were out there.
Increasing the ROI of Social Media Marketing — MIT Sloan Management Review
An effective social media strategy should clearly define the marketing objectives, evaluate the opportunities and select an appropriate form of social media to communicate. Today’s social networking sites are also equipping themselves with analytical capabilities to analyze the reach, spread and impact of a social media message. In light of these goals and tools, we developed a seven-step approach to ensure a successful social media campaign.